Atolls
VP, Product & AI Implementation. Rebuilding tools and workflows until they become accepted work.
Operating
Build
run
improve
Chief Operating Officer
Commercial operations, editorial, support, revenue operations, Salesforce, tracking, claims and internal tools.
Managing Director, UK
Built and ran the UK operation: country P&L, team and the work of launching something you then have to operate.
10X Your Teams ↗
AI delivery for companies that need working change, not another round of activity.
Running multi-market commerce operations made the failure modes obvious: weak tools, broken handoffs, messy data and nobody named as owner. I moved into product and AI to rebuild those systems.
Building products.
Operating businesses.
Keeping it simple.
Writing
Ideas
words
audiences
While You Were Working ↗
The AI development that matters most this week, and what another operator should do about it.
New Terms ↗
Independent writing about AI and working life, selected with permission and sequenced into one physical issue.
is not work From WYWW issue 25 ↗
Don’t move the workflow until the new one is better ↗
AI can rebuild the service. It still has to prove it can fail. ↗
Nobody owns your AI roadmap ↗
Shipped
Products
brands
real users
Shop the Look ↗
Take a screenshot of an outfit and find shoppable matches from real shops.
Flashable ↗
Programmable gadgets, followed into the builds, code and guides that make them worth owning.
accepts it. Read the argument ↗
Someone else can use it
Working locally is not shipped. A public product has to survive another person, another device and another context.
The mechanism is visible
Products should make it clear what changed, who owns the result and what happens next.
Products in public.
Evidence over theatre.
Real users decide.
Bench
Study
explore
compound
Toby
Shopping-agent experiments: turn one product link into a properly checked set of buying options.
Billie
Household contracts: finding them, comparing them and keeping track of what happens next.
Fly with Laura
Personalised flight-deal discovery built around a real departure city and actual travel habits.
Small systems
LinkPath · Letterflow · Operator Notes · CastDigest · RunPet
More questions.
Better systems.
Bigger bets.